Starbuck Card Application Mobile makes the coffee shop customers do not have to bother when it forgot to bring my wallet. Live show me the phone, right!
NEW YORK, KOMPAS.COM - Starbuck's coffee shop may be the most knowledgeable customer desires. At the same time not allergic to IT technology, especially mobile phones. The other day, the company is developing mobile digital payment service named Starbuck Card Mobile payment. The application made is for the BlackBerry platform, the iPhone, and the iPad. The process of testing it seems to not have obstacles.
This step was taken Starbuck's because so many requests and ideas make a payment via phone. "Teknologo mobile is part of the routine life of our customers. We also see so many people who use their phones as mobile wallets," said Brady Brewer, vice president of Starbucks Card and Loyality.
Brewer listen to comments from customers that the coffee shop. "They need the speed (of service, RED) and the payment is more fun. That's why we offer this to customers in New York and Long Island," he continued mention two areas that became the pilot project.
This decision was also based on research stating that 71 percent of Starbucks customers using the BlackBerry and the iPhone. Through the Starbucks Card program was previously listed Mobile customers refill means to pay up to reach 1 billion dollars during 2010 alone. Meanwhile card sales also increased to 17 percent.
This indicates that the trend of payments of this kind has begun to be liked, as well in order to reduce the production of the traditional version of Starbuck's card made of plastic (Andra / FORSEL)
Author: AN | Source:
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