Importance of a Logo

IN 30 seconds, please write a minimum of five product logos that you remember or have ever seen (any product). Why do you remember the logo of the product? Usually, people remember the logo partly because of its unique / interesting, easy to see / read, and writing forms or easy to remember.


IN 30 seconds, please write a minimum of five product logos that you remember or have ever seen (any product). Why do you remember the logo of the product? Usually, people remember the logo partly because of its unique / interesting, easy to see / read, and writing forms or easy to remember.

What do you think the importance of the logo in a company? And what to do with Marketing Revolution? In my opinion, logos, among others, allows us to remember something, because basically people are more easily remembered images. Therefore, in general, we usually easier to remember someone's face from the given name.

So, to make branding a company, say beverage manufacturer, will be patented bottle, shape, and others who can show uniqueness of a product.

No wonder, if sometimes people prefer to remember the bottle or the form of its products, but sometimes forget what the name of the product. Because of that, so that our products more easily remembered by consumers, in addition to form a unique product design, also takes the form of an attractive logo, easy to read / see, and easy to remember.

It is intended that the consumer is not easy either select it with other products (because of its product form similar to our products, but its logo is different). For example, because both are bottled water product, the bottle shape is almost the same, sometimes people forget what brand or how the product logo.

So we need to design a logo from the beginning with such calculation has interesting elements, easy to read / see, and easy to remember.

This is also related to the choice of colors, type fonts, and the composition form so that if we want to give a sensational offer, people will easily remember your product and buy it (not be confused with other products).

Quite a few companies that designed the logo just because its shape is considered "beautiful / interesting" but not to consider the factor is easily seen / read and easy to remember.

So when consumer products marketed pretty much forgotten what the name of the product, how its logo. Probably the first time consumers will buy the product, but since forgotten the brand or logo so in the future it could happen they buy the products of competitors that its logo more memorable. It should be noted also, in making the logo, either product or company logo, we must consider the technical factors design.

For example, what if the logo is placed on letterhead, envelopes, brochures or perhaps in some form / other smaller media such as on business cards, pens, or pencils.

Do not forget, consider also whether its logo still clearly visible? Does the design logo can still be maintained in composition (shape, color, and type the letter)? Because if the logo is too complicated, so if applied in a small media, usually the logo to be seen is unclear.

Therefore it is not rare to see a change perusahaan-perusahaan/produk its logo (even with a very high cost) so that its logo for the better (giving a more positive sense), more attractive, easier to see, easy to read, and easy to remember. If you have not already made a logo of a product / your company, consider returning to these factors. ()

Tung Desem Waringin
Success Coach No. 1 in Indonesia

The most Powerful People
and Ideas in Business 2005

ade.lestarini, okezone.com, Updated: 11/7/2010 10:50 AM