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Republika - Friday, December 10
REPUBLIKA.CO.ID, JAKARTA - Indonesia How many people are 'literate' internet? The survey from the Nielsen Company said the number of access of the Internet in Indonesia has increased rapidly over the last five years.
"Of the eight percent five years ago, now has 20 percent of the total population of Indonesia," said Managing Director of Audience Measurement The Nielsen Company Indonesia, Irawati Pratignyo, as explained Nielsen Marketing and Media Presentation 2010, Thursday (9 / 12), as quoted by Antara .
That means there are as many as 46 million people from about 235 million people in Indonesia in 2010 had been accessing the internet. According Irawati, Internet users who five years ago was ranked the seventh most consumed media, now gone up to third grade.
But the highest media penetration is still held by television. Irawati said, television is still the media with the broadest coverage. Penetration level of 95 percent.
In addition to access of the Internet, Nielsen reported that there were an increase of the number of newspaper readers who also seek information from the Internet. From the survey looks, in the last five years, newspaper readers who also browse other news on the internet grew by nearly two times from 19 percent to 35 percent.
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