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KOMPAS.com - In various international forums that discuss information and communication technology, Indonesia is one of the world market share which is always called and ogled. Ogled in a sense, this is a thirsty land with its inhabitants consume luxury goods or suggested luxury.
That demand in Indonesia is not all that stuff is really luxurious. Goods are suggested or imaged luxurious, cool, useful, high-tech market was devoured.
Bustle and hunger every household in Indonesia can be spelled dominated by one thing, the desire to use fancy gadgets with advanced features. In this country, this simple real business eventually become quaint.
Look at the various news media, to the extent that there are children who committed suicide because his parents could not afford to buy a mobile phone (cell phone) advanced.
"Suicide Activist ... ... Because Not buy a BlackBerry", there is also "not buy HP, Suicide, it was the headline in the mass media that actually happened. There is also a suicide because her mother had bought phones that can not be used to access Facebook.
Digital products also responded to consumers in the same way. We must have a user that knows how it social-networking sites are easy to pick up popularity in Indonesia, even more excited in the country of manufacturer or other developed countries.
"This happens because the character of Indonesian people are easily influenced. So, when a type of gadget is booming, all follow to move for reasons that are not outdated, so do not branded baseball slang," said Ineke Yulianti, students majoring in Hospitality Tourism College Trisakti .
We'll just see how excited and men in droves, and even tended to compete, consume a variety of products without a fight. Without any encouragement to make something to match, or at least followed.
In Indonesia, we only have a handful of young people who dare to offer something new to the community despite having to deal with a global brand. Some of them are still berjibaku with a mediocre income, but some are already enjoying the economic benefits.
For example Koprol.com that offer location-based social network of the nation who finally made a successful and digaet Yahoo. Or, Sitti, a contextual advertising platform in Indonesian language which dare to challenge vigorously contextual ads Google Adwords.
Opportunities and potential for work obviously stretching for a local Indonesian market is also open. China, apart from the question of copyright infringement, proving that they're so feel not receive if only a spectator.
So, do not be surprised if a variety of sophisticated products in the world is all there is a "clone her," or any similar fake version made in China. Gadgets like the iPad, but built with the Android operating system, for example, in China already made and on the market price is only Rp 300,000.
Limited style
Most of us assume gadgets or cool a variety of digital products on the market is something that comes from "heaven", and resigned to simply wear them.
When we are carrying iPad in cafes, while nyeruput coffee and status updates, as the coffers of social status, the status of slang, and technology literacy status has been filled by itself. We feel confident have the energy to mingle with the people we know.
In fact, that nature which must be deconstructed. Disposition is only satisfied when simply using or consuming technology products, like we are only satisfied sipping a cup of coffee at a cafe famous. Not the coffee pleasure we seek, but the sensation of being in the middle of "civilization" that's a cool urban feel.
Though not the case. The issue of technology is a pragmatic problem. The question who can take advantage of these opportunities.
The question who is more creative and more creative to make something, not matter who consume more Twitter or Facebook, or matter how many users of cool gadgets like the iPad or a BlackBerry in our country.
So-so if you are a student who has become manager of the company and indeed must be attached with sophisticated gadgets to communicate with subordinates or clients. However, if the gadget is only regarded as an advocate for our personality on campus, then this has to be straightened.
"This phenomenon can occur because of young people and students generally felt less confident without the company of a line of luxury accessories, such as BlackBerry, Android, and so forth," he commented Akhmad Rifa'i Ma'ruf, students majoring in Tafsir and Hadith, Faculty Ushuluddin, IAIN Walisongo, Semarang.
Ironically, the goods are not fully exploited as a means to improve themselves. "Style okay, no way of quality. This is the behavior of materialism that is infecting the campus now," Akhmad sentil. (Amir Sodikin)
Thursday, December 23, 2010 9:42 pm
Source: Kompas Cetak
Editor: Tri Wahono
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