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kompas - Thursday, December 16
KOMPAS.com - The influence of social media (social media) in shaping the movement among the urban community to inspire Merck to conduct a social movement themed Click Heart. Social media-based social programs is supported by some influential social media such as Kompasiana, Good News From Indonesia, Jakarta and Echoes Voice of Peace.
Click the Heart Program was officially launched pharmaceutical and chemical company in Senayan City, on Wednesday (15/12/2010) morning. Nils Moen, Director of the Division of PT Merck Consumer Health Care, explains, Click the Heart aims to introduce to the wider community of social movements made by individuals or organizations and communicating through social media on the internet.
Courses within the framework of the anniversary of the 40th Merck has two main components: Click the Heart Award and the Action Click Heart. Along with the launch of this program, Merck provides Click Heart Award to five persons social activist media, namely Blog Doctor, Blood for Life, Friends of Children, Coin A Chance, and Ivan Lanin.
The five award-winning prize of Rp 10 million and is expected to be an inspiration for potential participants Action Click liver that can be followed by all citizens of the Internet.
Through the action which lasted until April 2011, Merck invite anyone, whether individuals or communities to apply for humanitarian action program that utilizes social media. Later, a few selected programs will receive support from Merck for the implementation and development.
"We want to motivate more people to get involved in social movements," said Nike Suryo Sofyan, Corporate Communications Manager PT Merck.
Click on the Heart Action can be followed by accessing their website at www.klikhati.com. After registering, participants can submit a draft program that covers the field of public health, environmental, social, educational and cultural.
The jury consisting of Roby Muhamad, Alissa Wahid, and the Merck will be choosing five of the best programs will each get a prize of Rp 20 million. The prize is awarded to develop and optimize existing programs. A month later, click the Heart again select two best programs will qualify for the main prize of Rp 40 million for each winner
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