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Micro-blogging site Twitter is estimated to receive advertising revenue up to USD150 million, or more than triple current income. Thus the opinion of the Internet research firm eMarketer.
SAN FRANCISCO - Micro-blogging site Twitter is estimated to receive advertising revenue up to USD150 million, or more than triple current income. Thus the opinion of the Internet research firm eMarketer.
eMarketer claims, today more and more companies interested in utilizing Twitter as an advertising medium. In fact, they predict, 2012 will Twitter could receive up to USD250 million in ad revenue, such as disitat Computer Weekly on Monday (1/24/2011).
After introducing its ad program, April 2010, Twitter succeeded in attracting advertisers like Nissan, Hewlett-Packard and Starbucks. But if you want to compete with large companies like Google and Facebook, Twitter must increase the number of users in one place ads more effectively.
Although Twitter has more than 175 million users worldwide, according to the Pew Research Center report, last December, accounting for only eight percent of Internet users in the United States who use the microblogging site.
Since its launch in 2006, Twitter quite a hard time finding a reliable source of income. However, last month, the value of Twitter is claimed to reach $ 3, 7 billion. The assessment was obtained after Twitter obtain fresh funding from the financial firm Kleiner Perkins Caulfield & Byers.
By sari, okezone.com, Updated: 1/24/2011 6:39 AM
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