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The popularity of the iPhone still has not been unchallenged, after the output of Apple's smartphone be the brand most widely discussed in social media, for three consecutive years.
ATLANTA - The popularity of the iPhone still has not been unchallenged, after the output of Apple's smartphone be the brand most widely discussed in social media, for three consecutive years.
Thus the results of the analysis Vitrue Inc., a social media management from Atlanta as disitat Cellular News, Sunday (01/09/2011). Following below the iPhone is the Blackberry (2), Disney (3), Android (4) and IPAD (5).
Vitrue measure "social reference" (social mentions), a brand with an online analysis of everyday conversations in various social networking sites, blogs, microblogging, and photo sites and video-sharing. Even so, the list which was released in Vitrue 100 merely illustrates the volume of social mention a brand, not the sentiment toward the brand.
"Ranking third Vitrue 100 displays some interesting and surprising things about some world famous brands and new brands, as well as their effectiveness in social media," said Reggie Bradford, CEO of Vitrue.
"IPhone, which occupies the top position because of the brand that continues to generate excitement throughout 2010, evidenced by the many articles, blogs, and any mention of the consumer," added Bradford.
"Very impressive to see Apple dominating the list by placing six brands: iPhone, Mac, iPod, Apple, and iTunes. Moreover, four of the brand is ranked 15 large," he added.
"In addition, very pleasant to see some new brands this year, such as direct Android ranked fourth. Meanwhile, Blackberry managed to rise 13 ratings. 60 percent of brands that occupy the top-20 ratings are electronic products, it shows strong industrial dominance in the social reference .
Electronics brand as a whole has the largest share in Vitrue 100 (30%). Followed by fashion / retail (20%), automotive / transportation (17%), media / broadcast (12%), sports (5%), online (5%), food and beverages (4%), fast food restaurants ( 4%), financial (2%) and toys / entertainment (1%).
By sari, okezone.com, Updated: 1/9/2011 3:05 AM

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