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KOMPAS.com - creative ideas and keen to see an opportunity to be the key to success Juananda Sutan Assin develop a business bearing a laptop which he lapTopper brand. Unique and innovative products which are capable of producing a turnover of more than USD 200 million a month.
Success can not be achieved simply with an eye to market opportunities. Creative and innovative to find new things that fit with the direction of market interest in the future is also very important. Juananda Sutan Assin or used to be called Nana had to prove it.
Since four years ago, women born August 11, 1960 has been able to predict that the use of laptops will increase from year to year. On the basis of prediction of the trend, Nana ideas to make the bearing a laptop that is now known by the brand lapTopper. This product needs continue to increase as growth in sales of portable computer or notebook.
Not many know, the idea that Nana made bearing stems from her laptop. The children often assume the laptop on top of the thigh. He himself always assume a laptop with a pedestal of books when they're in bed. "I think to create a trendy laptop base and comfortable," he said.
In 2007, the flag of PT Juara Radya Kencana , Nana began to try to make a cushion for the laptop base. The idea, he wanted to make a pillow holder laptop so we can lap comfortably.
With a capital savings of USD 20 million, Nana began to build a business base, later named lapTopper laptop. Currently, lapTopper commonly used by various circles as a laptop pad. The shape of a trendy make lapTopper lot of interest.
Besides sold in local markets, now, daughter of the late Professor Sutan Assin, Professor of Endocrinology, Faculty of Medicine, University of Indonesia, it also exports its products to Singapore, Malaysia, Brunei Darussalam, Sweden, France, Spain, and Australia.
Born in a family that gave priority to education, Nana used to study and work hard to get what it wants. In the years 1976 to 1979, she and her twin sister, Lilian Sutan Assin, high school educated in Belgium. Selulus high school, he moved to the United States, enrolled at Connecticut State University Accounting Department.
Indeed, this Kosasih Ramelan wife really liked the things related to mathematics. He also liked the interior design world. Unfortunately, when about to choose these majors, he must be disappointed because there was no math in the eyes of college. He then chose accounting as a major college majors.
Graduated from college in 1984, Nana worked as a consultant at PriceWaterhouse Coopers (PwC). He survived for three years before trying out his new career in banking. He survived up to five years before buying a franchise in the business of food and Beverages in Waterbom, Bali. Unfortunately, the business only lasted five years, until the contract is completed.
In 2007, when business lagged, Nana began to see the base business opportunity laptop. He then turned the capital. Mother of three children use the capital to Rp 20 million to buy a sewing machine. Next, he recruited two tailors to work on the design of bearings. Time money he used for the purchase of materials such as wood, foam, and cloth upholstery.
Interesting shapes
The idea of the laptop base product is actually not purely from Nana. He had seen a similar laptop base when studying in the United States (U.S.). Only, padded laptop that he sees the use of plastic raw materials.
Nana then tried to innovate by using styrofoam beads as stuffing the pillow pad laptop. Initially not easy. He should try with various designs to three months. "I go back and forth to change the design of more than 10 times," he admitted.
Once confident with the best design, Nana took 50 lapTopper to display in Town Square Cilandak, South Jakarta. From here, orders began to arrive. He did not expect, public interest is very high. Nana was overwhelmed to meet demand.
In the market, lapTopper very easily recognizable because of good quality cotton material. The shape is also unique because the right resembling the letter U placed at the waist. The shape and motif wooden variety, instead there is air circulation fan that helps laptop.
Currently, lapTopper available in three sizes S (40 cm x 30 cm) which sold for Rp 195,000, size M (40 cm x 50 cm) at a price of Rp 235.000, L and size (40 cm x 60 cm) sold with price of Rp 285,000 per unit.
This product can be found in laptop sales outlets such as Apple's eStore, Emax, Office2000. LapTopper also have a reseller in Malaysia, Brunei, and Singapore.
Now, Nana capable of producing nearly 2,000 units per month lapTopper. Business turnover reached more than Rp 200 million per month. Seeing the price of a laptop that has reached Rp 4 million per unit, Nana confident, laptop accessories such products will remain attractive. ( Diade Riva Nugrahani / KONTAN )
Sunday, January 16, 2011 13:02 pm
Editor: Erland Djumena
Source: KONTAN
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