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http://www.iab.netkompas.com/ - Women are increasingly using the Internet. No doubt women more like world of the Internet as the more advanced world of the Internet itself and the technology to get it. In 2010, 46 users of Internet users around the world are women. This figure does not differ much with men.
Even this year with the rapid advancement of social media like Facebook, the rate of female participation in using the internet will be more reliable ride. The latest data show women, especially in social media outnumber men, even the most social media access with cell phone are women.
The number of Internet users 46 percent of women were scattered in various regions with different percentages. In Asia Pacific, 42.4% of internet users are women, whereas in Europe the figure reached 47%. In North America and Latin America at the rate of participation of women was 50.4% and 48.1%. Furthermore, countries like Singapore, the United States, Canada, and New Zealand have women who are more Internet users than men.
But in Indonesia and India, female Internet users is still very little in the past year 2010 (around June), only 35% in Indonesia and 28% in India. However, I believe in 2011 this figure will increase significantly now that Indonesia is the second biggest Facebook users in the world and India is one country with the highest growth of Facebook users earlier in the year 2010.
From the statistics released by Comscore.com found that women spend more time on the internet than men, which is an average of 24.8 hours to 22.9 hours for women and men. Certainly be interesting to know what women do when you're surfing and what others do men. What do they do? Was chatting, looking for documents, send e-mails or just browsing do not obvious purpose?
From the statistical results of the 40 countries in the world in 2010 ago, what turned out to be a favorite of women and men when surfing or using the Internet differently. From these data, 16.3% of women use the time on the internet for her social networking, while men only 11.7%. The index is in addition to the above percentage figures show the amount of time spent, with the larger index, time spent on certain activities in the greater surf.
The data also show that in the three categories that can be incorporated into social media, ie social networking, Instant Messengers, and email, girls outperformed boys. All three of these activities spent more than 35% of time spent peempuan in the surf. Even in North America, 9 out of 10 women who use the internet visit social media, a figure that is very high.
While men are more interested to look for the activity or source (probably to download movies, songs, books and videos), auctions, and business. When we consider further what the things that are important to women and men in the surf we can see that most of the topics that have attracted the attention of women on the internet is not far from that preferred by women generally like perfume, flowers, Gifts and Greetings, and pets. For men more like community-food, family and parenting, apparel and so on.
If seen anything that was purchased by men and women, especially in the United States, it is again emphasized that women are indeed very happy with she's feminin so buy goods that are not far away from it. Most U.S. women (71%) buy apparel and accessories, while men only 29%.
When viewed in a certain site like Twitter, men are more inclined to tweet, tweet that he has made his own, whereas women use Twitter to follow celebrities and to find a supply of a product and make Twitter as a medium of conversation.
Clearly, although both access the internet, it turns out women and men have different tastes in deciding what content is appealing to most of them. Women are more like socializing, buying and following the topic closely related to women, whereas men are more to the knowledge, news, forums and purchase goods close to their characteristics such as computers and gadgets.
By knowing the tendency internet usage women and men is, for active and smart marketers will take advantage of this opportunity by offering a variety of products that favored each gender. With the popularity of social media trends and the increasing number of women who use it, marketers should also use this medium to reach women and introduce their products to be more personal. (Kompasiana / Kimi Raikko)
Sunday, January 23, 2011 12:50 pm
Source: Kompasiana
Editor: Tri Wahono
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