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SAN FRANCISCO, KOMPAS.com - eMarketer Inc. estimates that Internet ad revenue surged Twitter Inc. this year, reaching 150 million U.S. dollars. The reason, many companies are using Twitter as an access network marketing.
"While ad revenue in 2012 could reach 250 million U.S. dollars," said Debra Aho Williamson, an analyst at eMarketer. Twitter is currently based in San Francisco has attracted many advertisers, including Nissan Motor Co., Hewlett-Packard Co., and Starbucks Corp..
Twitter, which has more than 175 million registered users globally, compete to capture the U.S. dollar along with other large network providers such as Google Inc. and Facebook Inc..
eMarketer noted, as of December 2010 only 8 percent of American web surfers who use Twitter. "The wait is whether Twitter could not disappoint advertisers? Twitter has to work hard this year," said Williamson.
Twitter was founded in 2006. Late last month Twitter valuation is estimated to reach 3.7 billion U.S. dollars after receiving a round of funding of 200 million U.S. dollars. Funds provided by the company's capital, namely Ventura Kleiner Perkins Caufield & Byers. ( KONTAN / Dyah Megasari )
Tuesday, January 25, 2011 21:42 pm
Source: KONTAN
Editor: Tri Wahono
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