Mobile advertising and marketing into marketing and advertising alternative future based on the desired target industries.
JAKARTA, KOMPAS.COM - Mobile advertising and marketing using mobile media increasingly reveal the real function. The combination of creativity Promotion (advertising of products or services) with the speed of delivery of any fitness goals into the benefits of this medium. It will not replace the role of a sales force, but it must be admitted to the retail business facility is very helpful.
UK operator O2 the other day released a new service called Location-based Mobile Marketing (LBMM) using SMS and MMS features. Starbucks and L'Oreal became the first client who had several months to enjoy the facilities. During the six month trial period, O2 customers who liked the coffee shop products and personal care that can obtain information more quickly. Of course they are the choice of consumers by gender, age, level of interest, and the location where they are located.
O2 itself using a technology called "geo-fencing '. With this technology, operators can detect where the customers as expected by its clients are located. The hope can the people who live in certain areas are targeted marketing, or can also target consumers who happen to be not far from the outlets in which the client was offering its products.
Managing Director of O2 Media, Shaun Gregory said, "The development of location-based services will be a golden era in which the model will be better targeted marketing. It will also give consumers the opportunity to obtain things that are relevant to their needs. The potential is enormous - moreover in the United States has experienced success. "
Previously, O2 has approached Adidas, Cadbury, Blockbuster, Interflora with typical and special services such as the willingness of the company. They are also targeting consumers who according to the personification that he wanted (unique customer). Other success stories can be obtained from NetWest story on consumers who do campaign to promote its services on the iPhone Apps Store. The result, as much as 26 percent of its target customers are responding well.
O2 Experience can be a valuable lesson for local operators and industry as a whole. That investment in advertising and promotion so expensive that it often ineffective and inefficient. Sometimes not on target. Product information model like this could certainly be an option. In addition of course to expand the service into MASP (mobile advertising service provider). (Andra / FORSEL)
Saturday, October 16, 2010 21:35 pm
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