Samsung Electronics Indonesia
Samsung Galaxy TabJAKARTA, KOMPAS.com - One of the challenges in the digital transformation in the media industry is the readiness of the device and its business model. During this time a number of busy-busy media provide digital versions, but has not been enthusiastically greeted by the consumer because these weaknesses.
Cooperation between handset vendors and content providers is one key to the transformation. In Indonesia, Samsung has pioneered the cooperation of local content with various publishers, one of Kompas Gramedia, to be immersed in its first tablet device Samsung Galaxy Tab.
One of the features in mobile devices Samsung Galaxy Tab is media content that can be downloaded via a special application. These paid services can be obtained by exchanging points shopping via automated teller machines (ATMs).
Eka Anwar as Head of Marketing at HHP Division PT Samsung Electronics Indonesia said, these points are a medium of exchange in any purchase of media materials such as newspapers, magazines, and books published by local publishers. Each product is priced media varies with the number of points. Prospective buyers can make the charging top up points through the ATM.
"Later this top up can be done through the ATM such as BCA. Each point worth USD 1,000," said Eka in the event introductions Samsung Galaxy Tab in Jakarta, Tuesday (10/19/2010) afternoon. These points can be used to subscribe to newspapers, magazines, and buy books in digital format. Kompas Gramedia has been providing digital content Compass. Nova, Digest, and various magazines and hundreds of titles.
Meanwhile, the Product Manager of Samsung Mobile PT Samsung Electronics Indonesia Nesvia Adina said the launch of this top-up service will be conducted concurrently with the launch of Samsung Galaxy Tab in Plaza Senayan, Central Jakarta, on 30 October. At the same time, the provision of local media content will be reproduced in rotation.
Tuesday, October 19, 2010 19:06 pm
Author: Laksono Hari Wiwoho
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