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eBay has bought the search engine company to go shopping. The search engine company called Milo, which enables consumers to conduct online searches of products available in stores nearby.
The acquisition was rumored to cost approximately USD75 million eBay. Also planned, eBay will include search engine Milo into its shopping site so that visitors can eBay do a search through the website or mobile.
eBay does not explain in detail about the purchase, which marks the company's business is to increase the penetration of offline retail sales and mix it with their online marketplace. Similarly, as quoted by USA Today, Friday (03/12/2010).
The goods are usually sought in the Milo is quite diverse, ranging from laptops to jewelry, which now consists of 50 thousand stores in the U.S.. The visitors can find stuff that is available and who is up in the shops nearby. Once users find products they want, Milo also can direct them to Google Maps to show which direction they go to shop.
Milo, who is based in Palo Alto, has more than 140 retail sales associates, half of them are small and medium-sized companies. Major retailers like Target Corp., Best Buy Co. and Barnes & Noble Inc.
"For the moment Milo will stand alone as a standalone website, Milo.com, and approximately two dozen staff will be recruited Milo went into eBay," said Mark Carges, chief technology officer of eBay.
By sari, okezone.com, Updated: 12/3/2010 5:41 AM
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