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JAKARTA, KOMPAS.com - Yahoo Koprol, local social media service which last year acquired by Yahoo, launched its newest feature, Koprol for Business, on Thursday (02/17/2011). These features are specifically designed to meet the needs of employers will be space to market the product.
As is known, social media has evolved from mere media to communicate a marketing medium. Marketing through social media, like Facebook and Twitter, proved cheaper, more efficient, and interactive rather than through advertising.
In the launch, Satya Witoelar, co-founder Yahoo! Koprol said, "Actually Koprol have long exploited for business long before this feature was launched. However, it now seems a good time to launch it."
Satya said, the latest features Yahoo! Koprol This has several advantages that assist in the marketing of products or companies.
"We can create a profile, claiming a certain place, and connect with consumers directly. For the profile, we can create more than just a brochure. In profile, we can actually talk with consumers. They can give me feedback," says Satya.
Thus, the product introduction process more interactive and not one direction. Account owner can also costumize photograph or wallpaper that support. If the company has several places, they also can costumize different images for different locations. This could help to introduce the differences that may exist in different locations.
"We can monitor your visitors, such as who they are, what their age, and what conversation," says Satya. Statistics seen by the number of visitors who opened the profile and location of the business is located.
In addition to promotion is designed to convey, this feature also gives the opportunity to find a mobile community of young people. With interaction, will be established confidence in the company's business and loyalty to the product.
In general, Satya revealed three reasons for wearing Koprol for Business. With this feature, certain products can be delivered easily and two-way, direct employers into the area where customers gather, and this is a world-class features that are supported by the local. To use all the facilities on these features, the cost is free. While users who need extra services can take advantage of "Permium Class" are paid.
Sure, there are several advantages to the paid services. "For paid services, we can help engage customers where and how to get the first chance to try out new features," says Satya.
If you want to use the paid services, prospective users may contact via biz@koprol.com. Satya said, this feature will be very potential to be used by small and medium enterprises (SMEs) whose numbers mushroomed in Indonesia.
"In the future, Koprol for Business can change significantly the marketing strategies of SMEs," he said. Yahoo! Koprol can be accessed through a variety of gadgets, from PCs to mobile phones the most old school. Satya said, Koprol will launch a new service via SMS making it easier for users using the services.
Thursday, February 17, 2011 20:37 pm
Author: Utomo Wiji Yunanto
Editor: Tri Wahono
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